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Specifically CMOs and those responsible for a company's marketing success. AI-generated responses appear like a direct threat to the standard natural traffic websites used to receive from online search engine. Before, you needed to click a website to see the outcomes. Today, LLMs just rip the material on websites and individuals no longer need to go to a site anymore.
While I personally think this danger is blown totally out of proportion (based on data from sites I have actually personally seen), I do not think it's a reason to neglect it completely. From my own experience growing both blogs and YouTube channels, particularly to offer something, I can tell you that video converts way more than composed material.
And the audience can select up on more subtleties in your message. It's a lot easier to inform if someone is lying or filled with it if you can see their facial expressions and their tone of voice. So YouTube needs to certainly be in your SEO and content technique. Use video as need generation and a method to build trust with an audience.
And since you have developed the trust with video, your traditional SEO efforts will convert better. There's even more to it. Earlier this year, I had a hunch that if I turned a few of my finest ranking article into YouTube videos, and embedded them into my existing article, my blog posts would rank even much better.
Technical SEO Finest Practices for OKI made a YouTube video about the subject, embedded it into that blog post, and I've been ranking # 1 given that.
In 2025, we saw everyone talking about how AI search was going to take over Google. Beyond just SEO, the marketing neighborhood as an entire begun to get bombarded with influencers attempting to ride the AI buzz train.
It became tough to find trusted sources that weren't prejudiced or had a surprise program to sell us something. While I do believe there are advantages to using LLMs in our workflows, I do believe it has actually been overhyped. And in 2026, I anticipate numerous online marketers will understand that ChatGPT and Perplexity are just a small part of the SEO market.
Google still controls 90% market share and with its AI Mode and AI Overviews, it's in the perfect position to win the AI search engine race. Browse habits hasn't fundamentally shifted away from Google. Beyond just that, there are a couple of things that have actually rubbed me the incorrect way about the AI SEO trend.
What these marketers do not realize is that Things like homepages, pricing pages, or bottom of funnel material, tends to be shown in ChatGPT. The informational top of funnel material is "consumed up" by LLMs and shown to users without anywhere to click.
Google's conversion rates show less due to the fact that the traffic is higher due to it being diluted by all the top of funnel content that is in the formula. Other things like how ChatGPT can make things up, it never ever completely follows triggers properly (i.e.
I do still believe that larger companies will business aside an experimental budget speculative test things like ChatGPT apps and other AI SEO tools.
These methods might work now in ChatGPT and other LLMs, but they're short-term plays that will eventually get punished. Focus on white hat strategies that build real authority and trust over time rather of chasing fast wins that won't last.
ChatGPT and other LLM algorithms are not as mature. I can't name this individual, but I met an SEO director at a substantial banking business.
And from there, they are using their primary company domain, that has an exceptionally strong brand authority, and sending out backlinks to the microsite. And this has actually resulted in greater rankings for their brand name in LLMs like ChatGPT.It blew my mind that huge, trustworthy companies are doing this. And I understood how much black hat (or grey hat) methods are going on behind the scenes.
In 2026, I anticipate these strategies will continue to take place. Till ChatGPT's algorithm gets as wise as Google's search algorithm.
Share genuine insights, use your own images and videos, and construct topical authority in your specific niche. This is how solo creators and little teams can beat substantial brands in 2026. This is one of the greatest SEO patterns for material marketing I'm seeing right now.
You need a genuine company, be it a newsletter organization, a service-based service, SaaS business, or ecommerce store. And after that you include on this human-centered specific niche blogging to the website to organically grow your core product/service offering. In 2026, I predict that Google's algorithm will continue to get smarter about which web pages consist of AI material and which don't.
In reality, I know lots of people silently squashing it with AI generated content (even going after top of funnel keywords). However what I am stating is that engaging, human material will outrank AI created content with no initial insights. There are 2 paths I see with SEO's today: Produce countless AI-generated blog site posts and get them to rank in the middle/bottom of page 1.
Produce a hundred human blog posts and get them to rank at the top of the first page. And anyone who composes better human content will rank greater in positions 1-3. The second path is slower, however can yield greater ranking positions and more trust with readers.
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